For more than 40 years, North America has had a love affair with the Sony brand. During that time, Sony has created numerous products and technologies that have helped make consumers’ lives easier, more enjoyable and more productive. At the same time, the company has earned a solid reputation for quality, reliability, innovation and stylish design.
Whether it’s the benchmark products that have made Sony famous, like Trinitron® televisions and Walkman® personal stereos, or more recent introductions that will lead the company into the future – like the VAIO® PC, DVD players, CLIÉ™ handheld devices, the Mavica® and Cybershot® digital cameras and Memory Stick® recording media – the company is committed to maintaining a leadership position in consumer electronics, broadcast and professional systems and information technology products. Sony is also committed to developing new technologies that reflect the networked convergence of audio, video and information technology to add value and benefits to the end user.
Sony Corporation of America, based in New York City, is the U.S.subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world.
Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Computer Entertainment America Inc., and a 50% interest in Sony BMG Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ended March 31, 2005, and it employs 151,400 people worldwide. Sony’s consolidated sales in the U.S. for the fiscal year ended March 31, 2005 were $18.4 billion.
Sony recognizes the importance of preserving the natural environment that sustains all life on the earth for future generations and thereby ensuring that all humanity can attain the dream of a healthy and happy life. Sony will do this by combining ongoing innovation in environmental technology with environmentally sound business practices.
Sony aims for greater eco-efficiency in its business activities through maximizing the efficiency of non-renewable energy and resource use and providing products and services with greater added value. Efforts will focus on reducing environmental pollution by complying with all applicable environmental regulations and reducing the environmental impact of energy and resource use on a continuing basis.
Four basic approaches to create a sustainable society are: 1) reduction of energy consumption and emissions of greenhouse gases, 2) improvement in resource productivity, 3) stringent management of specific chemical use, and 4) preservation of biodiversity.
In its business operation, Sony is committed to the continuous improvement through a global environmental management system program that covers a wide-range of environmental activities throughout the entire business cycle.
Areas of focus include:
- Full legal compliance and higher voluntary targets
- Corporate citizenship
- Communication and cooperation with stakeholders
- Raising employee awareness- integration of environmental issues in business planning
- Research and development for innovative new technologies
- Product planning and designing for longer product life and easier recycling.
- Green Procurement- Buy environmentally conscious products e.g. 30% recycled paper
- Site environmental management system to reduce environmental impact while managing risk
- Distribution, Sales, Marketing and After-Sales Service
- Use of recycled materials
- Safe working environment
The GEMS provides Sony with framework to address the impacts on the environment of our activities, services and products, and allows us to identify Significant Aspects and implement Environmental Management Programs to control and improve them.
Benefits of GEMS:
- Ensure regulatory compliance
- Demonstrate due diligence
- Maintain good community relations
- Demonstrate Sony’s commitment to proactive environmental responsibility
- Increase efficiency
- Improve waste management
- Meet customer’s expectations
- Reduce our overall environmental impact
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| 1975 |
Established Sony Eveready Inc |
| 1977 |
Started production of Silver Oxide batteries |
| 1982 |
Started production of Lithium Coin batteries |
| 1990 |
First in the world to developed and commercialized Lithium Ion batteries |
| 1996 |
Introduction of "Stamina" Alkaline batteries |
| 1996 |
First in the world reached cumulative production of 100 million cells of Lithium Ion batteries |
| 1997 |
Acquired a ISO 9001certification as according with International Organization for Standardization ( Industry first in Japan ) |
| 1997 |
Acquired a ISO 14001 certification as according with International Standard of Environmental Management ( Industry first in Japan ) |
| 2000 |
Acquired a QS-9000 certification |
| 2000 |
Acquired a OHSMS certification |
| 2004 |
Introduction of "Stamina" Alkaline batteries |
| 2004 |
First in the world commercialized mercury free Silver Oxide batteries |
| 2004 |
Reached cummulative production of 1billion cells of Lithium Ion batteries |
| 2005 |
#2 Lithum Ion battey manufacturere in the world |
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#2 Silver Oxide battey manufacturere in the world |
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#3 Lithium Coin battey manufacturere in the world |
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#4 Ni-MH Rechargeable Battery Brand in the world |
| 2006 |
Sony is now |
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#1 market share for Ni-MH Chargers and Batteries in Latin America |
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