SXRD™ (Silicon X-tal Reflective Display) is a new display technology developed by the legendary television engineers at Sony ® to meet and exceed the demands of a High Definition image at its full 1920 x 1080 lines of resolution. At the heart of an SXRD™ television are three SXRD™ panels. Each panel has 2 million pixels, so there is no loss of detail: SXRD™ is the only television technology that preserves every pixel of the source, and brings the full 1080 lines to the screen without interlacing.

Sony's exclusive SXRD™ micro-display technology is taking high definition television imaging to an entirely new level by displaying one-for-one every individual pixel in a full 1920 by 1080 HDTV image.