Pro quality in the palm
of your hand.

For years, digital shooters have had two choices. Choose professional picture quality -- and live with the bulk and complexity of a digital single lens reflex (D-SLR) camera. Or choose convenience -- and live with lesser quality in the world of point-and-shoot cameras.

Now there's a third way. Because now, someone has built a professional-grade image sensor into an all-in-one camera. That someone is Sony. That camera is the DSC-R1.