Improving your view
of the world.

When you shoot with the DSC-R1, all your pictures will benefit from the superb optical quality of a Carl Zeiss® lens with the exclusive T* (T-star) coatings. You'll also enjoy immediate, practical advantages. The DSC-R1 lens offers a remarkable combination of compact size, superb 24 mm wide angle coverage and 5x zoom to 120 mm telephoto (35mm equivalent).

The DSC-R1 can deliver these benefits because -- alone among APS-class digital cameras -- the R1 is a lens-integral design!