Sony Electronics Inc.
Effective: June 2001
Last Update: March 2016
While SEL does not generally require that you provide us with personally identifiable information, (for example, in order to visit and use the SEL sites), please note that in order to participate in some activities or use certain features, it will be necessary for you to provide this information.
Notice to California Residents - Your California Privacy Rights:
If you are a California resident, you have the right to receive: a) information identifying any third party company(ies) to whom Sony Electronics Inc. may have disclosed, within the past year, Personal Information (as defined herein) pertaining to you and your family for that company's direct marketing purposes; and b) a description of the categories of Personal Information disclosed. To obtain such information, please email your request to Privacy@am.sony.com.]
Collection of Information:
SEL may ask you to provide "Personal Information",
meaning individually identifiable information such as your email address, name, mailing address, telephone number, social security number, credit card number, or persistent identifier (such as a customer number held in a cookie) which is associated with individually identifiable information, to, among other things, enable you to participate in contests, chat rooms, on bulletin boards, to obtain product or service support, to fill out a registration, or to order products and services. SEL may combine the information you provide with other information we may collect from you or your devices or from third parties so that we can more effectively tailor our sites, services and offerings to you.
SEL will not share the Personal Information you provide with any other parties, except
(a) to other Sony "Affiliates" (i.e., (i) Sony Corporation, (ii) any company of which 50% or more of its outstanding shares are owned by Sony Corporation, directly or indirectly, and (iii) any company with the name "SONY" as a part of its trade name) who may want to contact you about products, services or other offerings that may be of interest to you (SEL and such Affiliates being collectively referred to as "Sony"), (b) with your consent (see below), (c) as may be required by law or court order, (d) to persons or companies SEL engages to carry out or provide support for the operations of the sites or our business, or (e) to appropriate third parties, including law enforcement or other government agencies, in connection with a criminal investigation, fraud prevention, or other legal action or if SEL reasonably believes it is necessary to do so to protect SEL, its customers, or the public. Sony may also provide data from transactions that it believes to be fraudulent to third parties that provide fraud prevention services to Sony and other merchants.
Unless you instruct us otherwise,
SEL may contact you to provide information about products, services, promotions, contests, or other activities or offerings that may be of interest to you. You can instruct us whether or not you wish to receive such information by checking or unchecking the box indicating your preference, as applicable, at the place where your information is collected. In addition, with each commercial email you receive from SEL or any of its business units, you will be given the opportunity to indicate if you do not wish to receive future commercial emails from SEL or the SEL business unit which sent it to you.
You can also click below to adjust your communication preferences:
- To opt out of information related to consumer products, click here.
- To opt out of information related to professional products, click here.
- To opt out of information related to Future Lab Program, click here.
With your consent,
SEL may share your Personal Information with third parties outside of the Sony group of companies who may want to contact you about products, services or other offerings that may be of interest to you. SEL will seek to obtain your consent at the place where the information is collected either by an "opt-out" or "opt-in" method, or by other means (such as an email request). Each of these companies may have their own privacy policies. We do not control and are not responsible for these other parties, their privacy policies or their use or treatment of your Personal Information or other information. We and our Affiliates make no representation regarding how any third parties use, manage, store, treat or maintain your Personal Information or other information and you should therefore carefully review all such third parties' privacy policies. If you consent to receiving communications from any of these third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. (i) if you wish to withdraw your consent from any further sharing of your Personal Information with third parties for marketing purposes related to consumer products, you may do so by clicking here and providing the requested information and (ii) if you wish to withdraw your consent from any further sharing of your Personal Information with third parties for marketing purposes with respect to professional products, you may do so by clicking here and providing the requested information.
For instructions on how to request changes to the Personal Information you have provided to SEL,
please send an email to: Privacy@am.sony.com or
write to us at:
Sony Electronics Inc.
Personal Information Management Office
115 West Century Road Suite 250
Paramus, NJ, 07652
We may collect your computers', network enabled devices', systems' and/or networks' IP addresses and message information for system administration, record keeping, capacity planning, volume and other operational reasons, as well as for advertising and royalty reporting as necessary in the conduct of our business. When you use our services, our systems may record this information, which may be stored with your registration, order or other information you provide to us. This may allow us, among other things, to determine which other websites linked you to us.
We collect and maintain Personal Information and/or other information about visitors to our websites, devices and users of devices that access or use our services and websites, as well as anyone who sends us information or communications, and recipients of our communications. Much of this information we may gather directly by asking (e.g., hobbies, interests, purchasing habits, music preferences, difficulties in using a particular feature), but we also aggregate information in a non-personally identifiable manner using our technology, such as visitors' and users' browsing or use activities, the domain or mobile phone area code or device number and carrier from which a visitor accesses or clicks through to a website, page views, downloads, streaming and the like. We use such information to enhance and customize our websites and services and the advertising and promotions we make available to attempt to create a better experience. We aggregate information (meaning it does not identify any individual) to analyze trends and statistics to improve your online experiences, our websites, services, and customer support. If you visit our use the websites or have registered or provided us with Personal Information about yourself, it is likely that "cookies"(how we use "cookies" is described in the section below entitled "Cookies") allow us to identify you and associate you with your registration, your devices, your applicable Account, user name or ID, information and preferences.
Research and Tracking Techniques.
SEL may also itself use, or engage third parties to use, Web beacons, pixel tags, passive capture technologies or other technologies for purposes such as researching and tracking certain usage, site interaction, and other activities on our websites, on certain network enabled devices, and in emails you receive from us. The information collected by SEL or requested from third parties through these technologies is typically in an aggregate, non-personally identifiable form. However, in some cases, the information collected may include personally identifiable information provided by the user where SEL deems it advantageous to collect such information for purposes such as improving the usability of our website and customer support.
"Do Not Track" Signals.
Note that your browser settings may allow you to automatically transmit a "Do Not Track" signal to websites and online services you visit. There is no consensus among industry participants as to what "Do Not Track" means in this context. Like many websites and online services, SEL currently does not alter its practices when it receives a "Do Not Track" signal from a visitor's browser. To find out more about "Do Not Track," you may wish to visit http://www.allaboutdnt.com.
In addition, note that third parties may collect personal information about your online activities over time and across different websites when you visit our websites or other online websites and services.
Use and Disclosure of Anonymous Aggregated Information
SEL may also collect, aggregate and maintain anonymous information about you, such as your hobbies, interests, purchases, downloads, page visits, music preferences, and the like. This data can then be used to, among other things, tailor SEL's promotions, advertising, and communications to deliver a better experience for you. SEL may also share such aggregate information with advertisers, business partners, sponsors, and other third parties; for example, to inform them about the percentage of male/female visitors to our sites.
Advertising, Analytics and Similar Third Party Services and Your Choices
We may partner with third party advertising companies to either display advertising on our websites or to manage our advertising on other sites, and we may use third party analytics service providers to evaluate and provide us with information about the use of our websites and viewing of our content. Ad network providers, advertisers, sponsors, analytics service providers and/or similar third parties may set and access their own cookies, web beacons and embedded scripts on your device, may collect, set and use unique or non-unique identifiers, and they may otherwise collect or have access to information about you.